A scratched camera lens taught me what a treat pouch should actually carry.
I was working heel patterns with Roo in an empty parking lot, getting ready for Rally Nationals. My treat pouch had no place for my phone, so it rode in my back pocket. One fast run too many and it fell out. The camera lens scratched, and every photo I've taken since has a black mark in the upper right corner.
I'm a professional photographer, so that hurt. It also made something clear. Your phone is one of the most important training tools you own. You film sessions and take notes afterward, and it deserves a secure pocket of its own.
So I laid out every treat pouch I owned, borrowed what each one did best, and fixed what none of them did. The big ones were spilled treats and no good place for a phone. It took more than six months and several design iterations to get it right.
When your pouch does its job, you forget about it and stay connected to your dog. That's the whole idea behind the Focus Treat Pouch.
Stop worrying about your gear. Focus on your dog.
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Two Pockets, so the reward matches the moment.
Everyday work gets training treats, exceptional moments get beef liver. Good boy treats and best boy treats, both within reach.
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A Zippered Closure
I've tossed a pouch onto the seat or into a gear bag only to spill treats and treat dust everywhere. The zippered top keeps it all inside.
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Magnets, because hinges wear out.
In my experience, hinges break within months, and drawstrings need two hands and never fully seal. Magnets open with one hand and there's no hinge to break.
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A rotating clip, so it's always in reach.
Clip it to a gear bag, a belt loop, a crate, or a camping chair. Wherever the session happens, the pouch is an arm's length away.
I'm Jamie Popper, CPDT-KA, KPA-CTP, CCFT
I compete nationally and internationally in rally and disc. Pique and I placed first in TimeWarp at the 2025 UpDog International Finals, and Roo and I have competed at Rally Nationals. I've spent more than 15 years in the pet industry, developing dog products, co-inventing the patented Propel Air Platform, and writing training content for Woof and the American Kennel Club.